Is Marketing Ready for AI

Marketing powered by artificial intelligence will be only as good as the data it uses. Are we ready to unleash the algorithms? Some say no. Marketers are not seeing sales growth despite throwing more and more money at building tech stacks and crunching petabytes of data. Others say the answer is more technology. Clean up the data with Blockchain and use AI to drive efficient results.  The stakes are high, the investment large. Change is risky, hard to execute, hard to undo. Are we ready to ask the big questions?  Konrad Feldman, CEO of Quantcast, says marketers need to be. He’ll explain why brands must question everything in the AI era to achieve improved results. Meanwhile, Will Luttrell, CEO of Amino payments, will describe how Blockchain can create a clear record of media transactions.
When
4/9/2018 9:00 AM - 11:00 AM
This event is full.

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